The Project Support to Cultural Practices in Northern Iraq sponsored a training course at the University of Duhok entitled:

"Marketing Table Olives and Olive Oil in The Mosul, Bahzani, and Bashiqa District"

During the period September 21th, 2022 to March 27th, 2023

from 9:00 AM to 04:00 PM (Local Duhok Time).

The training course was held in Mosul, Bahzani, and Bashiqa District.

Trainers:

Dr. Asaad Ali Karam

Dr. Rezgar Mohammed

Summary:

Every popular product on store shelves today is the result of a long history of market analysis among competitors and consumers. The creation of a marketing strategy, this is the first and most vital phase. Data collection is the backbone of market analysis, which is used to determine if a forthcoming product or service will actually meet the needs of its target audience. When done correctly, market research can yield invaluable information on the economy, competitors, current industry trends, demographics, and the spending habits of clients. A market study is a crucial part of providing a business with the data it needs to make educated decisions. An analysis of the market can help with revenue forecasting, trend detection, and risk mitigation. At different points in a business's growth, it can be helpful to do a marketing analysis. In fact, it's best to do one every year to keep up with any significant changes in the sector.

The Mission

Supporting local olives is to provide olive oil and high-quality olive products to those who wish to consume them for their health and cultural benefits.

The Marketing Team

The marketing team consists of people with many experiences, specializing in marketing and economics, and consists of three universities, the University of Dohuk - Iraq (Dr. Asaad Ali Karam and Dr. Rezgar Mohammed), Purdue University -USA, and the University of Notre Dame - USA.

The Marketing Objectives and Activities are as follows:

Objective 1. Producer analysis: Identify the specific attributes that make the product stand out from the competition.

Objective 2. Competitor analysis: Price monitoring: in this way, we can identify the points where they have an opportunity for a higher profit.

Objective 3. Consumer analysis: a collection of data from consumers' consumption habits, frequency of purchase, type of product purchased, income, place of residence, ethnic group, and purchase intentions.

Objective 4: Segment potential buyers; establish segmentation bases such as geographic, demographic, psychographic, or behavioural.

Objective 5. Marketing plan: Develop a strategy or a marketing policy.

Objective 6. Implementation of results: Around 50 olive farmers will be trained. During the training sessions, the results of the marketing analysis will be shared with them.